NOT ALL BACON IS CREATED EQUAL
Let’s talk about nitrates — those “invisible” preservatives used to make meat look pink, last longer, and “taste” fresh. But that fake freshness comes with real risks.
Nitrates (and nitrites) are chemical preservatives, often listed as E 250 or E 251 on ingredient labels. They’re used in bacon, ham, salami, hot dogs, and even some cheeses to stop bacterial growth and give that signature pink glow.
You’ll often see brands say “no added nitrates, except those naturally occurring in celery powder.” But here’s the truth — whether nitrates come from a lab or from celery juice, your body still converts them into the same harmful compounds.
👉 Natural ≠ safe.
When nitrates meet stomach acid or are heated at high temperatures, they form nitrosamines — dangerous carcinogens linked to:
⚠️ Colon and stomach cancer
⚠️ Liver damage
⚠️ Hormone disruption
⚠️ Fatigue and headaches
Even the World Health Organization now classifies processed meats as a Group 1 carcinogen — the same category as tobacco — with nitrates and nitrites being a major reason why.
Norway was one of the first countries to take action, banning the use of nitrates in meat products decades ago after their health authorities linked nitrate-cured meats to cancer and chronic illness. They chose health over shelf life.
And that’s exactly what we’re doing too.
At Primal Meat Co, we make our bacon differently — the right way.
🥓 No chemical nitrates.
🥬 No celery powder.
Just clean, ethical, slow-cured meat. Real food. Real flavour. Zero hidden chemicals.
Because fake freshness isn’t worth risking your health.
✅ Certified organic & chemical-free
✅ Nitrate-free — chemical and natural
✅ Kinder on your gut, safer for your family
✅ Trusted by Aussie families who care what they eat
Don’t let hidden chemicals steal your family’s health.
Choose bacon that’s truly nitrate-free.
Experience our real nitrate free bacon, brined in salt and sugar and cold smoked - THAT's IT!