About

Primal Meat Co is based in Gippsland, Victoria, sourcing certified organic meat with a simple mission: to nourish families with real food at an affordable price.

No shortcuts. No hidden sprays. No feedlot systems. No growth hormones. No guessing.

Our story began the same way so many do: as parents wanting to do better for our kids. We started asking questions about where our food came from, how the animals were raised, what was being sprayed onto the grass and what was ending up on our plates.

The more we learned, the clearer it became that the label “grass-fed” isn’t always the full story. Certified organic was the path that actually protected the whole chain: the soil, the animal and ultimately, the family sitting around the table.



Today, we work closely with ethical Australian farmers who honour the land and take pride in raising animals the right way.

Free from all the things we don’t want in our meat including mRNA, Bovaer, Rumin8, pesticides, herbicides, vaccines, synthetic fertilisers, antibiotics, heavy metals and GMOs.

Our values are strong and we won’t waiver! EVER!

We want clean meat for our family and we know so many others want it too. That’s why we created Primal Meat Co, so more Aussie families can eat quality, clean meat without the price tag!

Thanks for your support,

Clay and Tahlia

p.s. our inbox is always open at hello@primalmeatco.com.au