About

Primal Meat Co is based in Gippsland, Victoria, sourcing certified organic meat with a simple mission: to nourish families with real food at an affordable price.

No shortcuts. No hidden sprays. No feedlot systems. No growth hormones. No guessing.

Our story began the same way so many do: as parents wanting to do better for our kids. We started asking questions about where our food came from, how the animals were raised, what was being sprayed onto the grass and what was ending up on our plates.

The more we learned, the clearer it became that the label “grass-fed” isn’t always the full story. Certified organic was the path that actually protected the whole chain: the soil, the animal and ultimately, the family sitting around the table.



Today, we work closely with ethical Australian farmers who honour the land and take pride in raising animals the right way.

Free from all the things we don’t want in our meat including mRNA, Bovaer, Rumin8, pesticides, herbicides, vaccines, synthetic fertilisers, antibiotics, heavy metals and GMOs.

Our values are strong and we won’t waiver! EVER!

We want clean meat for our family and we know so many others want it too. That’s why we created Primal Meat Co, so more Aussie families can eat quality, clean meat without the price tag!

Thanks for your support,

Clay and Tahlia

p.s. our inbox is always open at hello@primalmeatco.com.au

How we achieve this

We source only the highest quality certified organic beef & lamb from Gippsland and surrounds.
We have made it our mission to source you the highest quality meat, so you can enjoy the best for you and your family.

  • Our meat is 100% certified organic, grass fed and grown right here in Aus! So you get the best meat in the world delivered to your door and we get to support our local farmers!
  • Our master butcher expertly prepares every order individually as you place it.

We deliver direct to your door with a refrigerated courier.

It's what we don't have that makes us special!

  • No high prices that most add to organic meat. We believe in making organic affordable!

  • No Feedlots EVER! - We only use Certified Organic 100% grass-fed and grass finished Beef & Lamb.

  • No Nasties on the soil/ grass - Raised without chemicals or pesticides. This is a major reason we only use Certified Organic, to keep the harmful chemicals away from our food and our loved ones.

  • No nasties in our meat - HGP free (hormone growth promotant) & antibiotic free - how nature intended!

  • No Bovaer or mMRA - Free from synthetic additives. NEVER EVER WILL THIS BE IN OUR MEAT!

Local Markets

You can find us at markets through out the month:

1st Saturday at Trafalgar Farmers Market, Trafalgar, 9am to 1pm

1st Sunday at Akoonah Park Market, Berwick, 8am-1.30pm

2nd Saturday at Metung Market, Metung, 8am-12.30pm

4th Saturday, Traralgon Farmers Market, Traralgon, 8am-1pm

Pre-order for our markets

Try us now!

Try our amazing certified organic, grass fed meat, our pasture raised pork, our pasture raised chicken, or our beautiful gluten free gourmet sausages.
You will be sure to find a favourite!