PRIVACY POLICY FOR PRIMAL APP

Effective date: 18 July 2026

Primal Meat Co Pty Ltd ("we", "us", "our") is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What we collect

Email address — when you sign up to our newsletter, request a free resource, or create a VIP account.
Profile details — display name, state, town, and date of birth (all optional, VIP members only).
Cooking history — cuts you've saved, cooking methods you've used, and meals you've logged. Stored locally on your device and optionally synced to your VIP account.
Community contributions — tips, recipes, rubs, and marinades you choose to submit. These are public.
Device push token — only if you opt in to VIP Drop alerts. Used solely to send drop notifications.
Profile photo — if you upload one in your VIP profile. Stored securely on our servers.
Freezer inventory — stored locally on your device only. We do not transmit freezer data to our servers except to display it within your VIP session.

Why we collect it

We use your information to provide and improve this app, personalise your experience, send you free resources you've requested, and (with your permission) notify you of new VIP Drops. We do not use your information for unrelated marketing without your explicit consent.

Third-party services

The home screen weather widget uses two external services:

ipapi.co — receives your device's IP address to determine your approximate location (city/region level). No account or personal data is created.
Open-Meteo (open-meteo.com) — receives your approximate location coordinates to return local weather data. No personal data is stored by this service.

These services are used solely to display the weather widget. You can disable location-based features by not granting location permissions when prompted.

Who we share it with

Other than the third-party services described above, we do not sell, rent, or share your personal information with third parties for marketing purposes. We use industry-standard cloud infrastructure located in Australia.

Data retention

We retain account data for as long as your VIP account is active. Newsletter subscriptions are retained until you unsubscribe. You may request deletion of your data at any time.

Your rights

Access — you may request a copy of the personal information we hold about you.
Correction — you may request correction of inaccurate or incomplete information.
Deletion — you may request deletion of your account and associated personal data.

To exercise any of these rights, email us at hello@primalmeatco.com.au. We will respond within 30 days.

Data breaches

In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988.

Complaints

If you believe we have not handled your personal information in accordance with the Privacy Act, please contact us first at hello@primalmeatco.com.au. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au/privacy/privacy-complaints.

We will never sell your personal information. Ever.